Theorists


 

Theory	Example	Idea
Levi-Strauss - states that every media product has binary opposites. For example good vs bad	Katy Perry – Hot n’ Cold	The two opposites are illustrated in the title and continued in the video as Katy Perry is complaining of a boyfriend that changes his mind too often.
Todorov – there are 5 stages in every media product 1.       Original equilibrium 2.       Disruption 3.       Recognition 4.       Attempt to restore normality 5.       New equilibrium	Thriller – Michael Jackson	Michael Jackson goes to cinema with his girl and then there is a disruption but then he gets the girl back again after the zombie issue.
Vladimir Propp – each story has a set of constant characters ·         Hero ·         Princess ·         Helper ·         False hero ·         Dispatcher ·         Father ·         Villain ·         donor	Shrek (trilogy)	Hero = Shrek Princess = princess Fiona Helper = donkey False hero = prince charming Dispatcher = king Harold Father =  king Harold Villain  = fairy god mother Donor = puss in boots
Andrew Goodwin – what type of relationship is there between the visuals, lyrics and the music. Illustrative = images provide literal representation Amplifying = repetition of meanings to emphasise the main point Contradicting = images contrast with the music Disjuncture = when the meaning of the song is completely ignored.	Illustrative = chase and status ft Delilah – Time Amplifying = Rihanna – Russian roulette Contradicting =  dirty dike – hi im james Disjuncture = Westlife – flying without wings