How is the star image enhanced by key themes
semiotics and representations?
Drake - best I ever had
Drake’s image is one of
a ladies man who is at the centre of everything. This is clearly represented by
him being a coach for a ladies basketball team.
His womanizing talent
is illustrated at the beginning of the video when a group of scantily clad
girls run through a banner saying team drake on it. The fact they are running
it suggests they really want drake teamed with the lack of clothing they have.
There is a section in
the video which shows Drake flicking through his tactics for the game and at
the same time there are jump cuts showing the girls getting ready in the
changing room. This again shows drakes decision making power but also his power
over women.
The video would be
described as illustrative by Andrew Goodwin as the images match or relate to
the lyrics. However you could argue that the music video is “amplifying”
(Goodwin) the star image that the performer wants to portrays it is unlikely that
he lives a day to day life like this.
Star image can be based
on success as well and as most success is based on money made it could be said
that the artist wants to make a product that sells highly and creates lots of
money. If so the performer has cleverly used the idea that sex sells and has
created a video that could be considered sexy by an audience.
The video certainly
enhances drake’s star image or being a womaniser and having power which is
stereotypical of male pop stars.
