Twilight VS Bronson

Convergence synergy and new technology were used in the advertising of the Twilight franchise. There were many T-bar adverts on the side of buses, they also used standees in cinemas. When the films came out the Twilight Franchise changed the front cover of the books to match the cover they used when advertising the movies, this is an example of synergy. Furthermore twilight joined forces with McDonalds to create a twilight happy meal which could have increased the sales of the happy meals and the twilight film.
Twilight was also advertised on the internet including the website YouTube which can be accessed on many other forms of media such as the IPhone. This is an example of cross media convergence. Also the Twilight tracker was created which is again an example of cross media convergence. The twilight franchise has a huge amount of money that they can use to advertise their film in a variety of ways which develops 360 degree advertising. Due to the huge amount of money pumped into the marketing alone the product almost needs to sell and make the money back at the least.

Bronson is a vertigo film and due to the small scale nature of vertigo the product didn’t get the huge amount of adverting that twilight could achieve. Having said this Bronson did use cross media convergence by using YouTube as a source of advertising. They did this because it is cheap to do and many people are likely to see the trailer, the current views for Bronson trailer on YouTube are 333,905.